TANGIBLE ADVERTISING · REAL LOCAL REACH

Put your brand
where people notice.

Pathfinder creates high-visibility advertising programs that connect local businesses with customers in the places they already shop, dine and gather.

01 Local targeting02 Category exclusivity03 Creative support
Agave Social Cocina coupon offering 15 percent off the entire check
200K+potential quarterly
impressions

WHAT WE DO

Advertising that lives
in the real world.

We turn everyday customer touchpoints into memorable, targeted media—helping businesses stay visible without getting scrolled past, skipped or blocked.

02
▶

Digital
Displays

Eye-catching still and motion content on strategically placed screens in trusted local venues.

See display examples
03
▱

Tabletop
Advertising

Own the moment when diners are relaxed, attentive and close to your message.

See tabletop examples
04
↔

Checkout
Brand Dividers

Unmissable brand exposure at the checkout lane—where every customer reaches for your ad.

See divider examples
05
+

Champion Health
Benefits

Explore the CHAMP Plan and discover a practical approach to stronger employee benefits.

Explore Champion Health

RECEIPT-BACK ADVERTISING

See the program
in action.

Turn every transaction into a lasting local connection. These campaign examples show how full-color offers and community advertising can reach shoppers in a useful, tangible format.

Build your receipt program
Built to grow with your programs.Add market details, advertiser examples, rates and case studies as new content becomes available.

DIGITAL DISPLAYS

Local messages.
Impossible to miss.

Pathfinder places still and motion advertising on screens inside busy, trusted venues—from supermarkets and restaurants to shopping centers and community destinations.

Explore a display placement
Digital advertising screen inside Bailey's General Store in Sanibel
Bailey's General StoreSanibel, Florida
Vertical digital advertising display inside University Mall
University MallRetail display network
Landscape digital advertising screen inside Rosie's Restaurant in Middlebury
Rosie's RestaurantMiddlebury, Vermont
Vertical digital real estate advertisement inside a local venue
Vertical venue displayWilliston, Vermont
Digital insurance advertisement above a market aisle
Point-of-purchase displayLocal market network
North Country Savings Bank vertical digital advertisement featuring Jennifer Cordick
Portrait creativeNorth Country Savings Bank

MOTION CREATIVE

See digital campaigns in motion.

15-second digital display campaign
Emily McLeod · Flex Realty
Maliwan · Motion campaign
Twin State Flooring · Motion campaign

TABLETOP ADVERTISING

Your message,
right at the table.

Custom tabletop programs place local businesses directly in front of diners throughout their visit. Each installation becomes a permanent, useful part of the restaurant environment.

Reserve a tabletop placement

CHECKOUT BRAND DIVIDERS

Seen, handled
and remembered.

Brand Dividers put an exclusive local message directly on the checkout belt, creating unavoidable exposure while shoppers complete every transaction.

Claim your divider category

CHAMPION HEALTH

Better benefits.
Stronger business.

Champion Health introduces employers to the CHAMP Plan through clear, benefits-focused marketing materials and direct consultation with Dale Whitney.

Schedule a benefits review

Plan availability, savings and employee outcomes may vary by employer, participation and plan design. A consultation is required to determine fit.

SIMPLE BY DESIGN

From local idea
to daily visibility.

We manage the details—from creating the ad to coordinating placement—so your business can focus on serving customers.

Start a conversation
  1. 01

    Choose your market

    We identify the right retail, restaurant or digital network for the customers you want to reach.

  2. 02

    Create your message

    Share your offer or objective. Pathfinder helps shape it into clear, professional creative.

  3. 03

    Stay visible

    Your advertising appears repeatedly in a trusted, real-world environment—with category exclusivity where available.

THE PATHFINDER DIFFERENCE

“Advertising works harder when it becomes part of the customer's everyday experience.”
IndependentLocally focusedPersonally managed
Colorful illustrated view of Burlington, Vermont by Kimberlee Forney

BUILT FOR LOCAL BUSINESS

Make every
touchpoint count.

For more than a decade, Pathfinder has helped businesses reach customers through tangible media and venue-based digital advertising. Every program is built around one goal: meaningful local visibility.

✓ One-on-one service✓ Professional ad design✓ Flexible seasonal messaging✓ Non-competing categories

READY TO BE SEEN?

Let's find the right
path for your brand.